Tools thatwork the way you do.
Aerie Labs builds software and AI tools for commission-based salespeople — designed by someone who works the floor every day.
Projects
Four tools. Built in the field.
iPhone PWA
Kestrel
Photograph a printed lead list and on-device AI extracts contacts instantly — then call or text straight from the app.
Web App
Merlin
Tiered gross-profit commission breakdowns, split deals, configurable pay plans, and Excel export. Commission math that actually adds up.
Agentic Browser
Cockpit
Two live browser sessions side by side — CRM and dialer — with auto-dial, on-screen notes, and automatic CRM logging.
The best tools aren't designed in a boardroom. They're built by the person who needs them most.
In the field
Real tools for real workflows.
0
manual data entry with Kestrel
Kestrel turns a photo of any printed lead sheet into a live call queue — no typing, no copying numbers, no switching apps.
See how it works
100%
commission transparency with Merlin
Every tier, every split, every bonus modifier — calculated automatically so you walk into close-out with the numbers already done.
See how it works
2×
sessions in Cockpit, one screen
Run your CRM and dialer side by side. Auto-dial down the list, take notes mid-call, and let Cockpit log the outcomes.
See how it worksSee what's being built.
Four projects. One purpose: software that works the way a sales day actually does.